AUTHORIZED RESELLER PROGRAM

Become a Hardway
Dealer

Get wholesale access to our full lineup of diesel tuning, performance parts, and apparel. Built for shops and resellers who do things the right way — not the easy way.

48hr
Application Review
Full
Product Catalog Access
Direct
Dealer Support
WHY PARTNER WITH US

Built for Serious Shops

◆
Wholesale Pricing
Exclusive dealer-tier pricing on the full Hardway lineup — tuning, sensors, parts, and apparel. Margins that make sense.
◆
Full Catalog Access
Early access to new products, pre-orders, and limited runs before they hit the general market.
◆
Direct Support
A dedicated contact. No ticket queues, no runaround — just answers from people who actually know the product.
◆
Co-Marketing
Dealer directory listing, branded assets, and social support to help you move more product with less overhead.
HOW IT WORKS

Four Steps to Dealer Access

01
Apply
Fill out the application below. We review every submission personally — no bots.
02
Review
Our team reviews your application within 48 business hours and may reach out for additional info.
03
Approval
Approved dealers receive account setup instructions and access to the dealer portal.
04
Start Selling
Log in, browse wholesale pricing, and place your first order. We handle the rest.
WHO QUALIFIES

Are You a Good Fit?

We partner with shops, tuners, and resellers who serve the diesel and performance community. If your business moves product and you operate with integrity, we want to talk.

We review every application personally. Not everyone will be approved — and that’s intentional. Our dealer network is built on quality, not volume.

  • Established diesel, powersports, or performance shop
  • Online retailer with a relevant customer base
  • Mobile tuner or dyno shop with existing clientele
  • Fleet or vocational equipment reseller
  • Motorsport team or series-level competitor
  • Enthusiast with a documented audience (YouTube, social, etc.)
DEALER APPLICATION

Apply Now

All fields are required. Applications are reviewed within 48 business hours. We’ll reach out via the contact info you provide.

Performance solutions done the right way, from lessons learned the Hardway. We don’t do easy — and neither do the people we work with.